How Ad-Visor™ Works

At the heart of Ad-Visor™ is a custom market research study booklet featuring a display of your brand’s sales aid, detail aid or any other publication describing your brand. The booklet is prepared for distribution to targeted physicians. On the cover of each study is an introductory letter describing the research initiative and the product it’s intending to inform. Each subsequent page reveals a scaled-down illustration of your creative concepts accompanied by a description of the intended concept goal and a question posed about the concept. Research questions are phrased to capture responses to your brand’s intended messages.

Attached to the last page of each Ad-Visor™ is a corresponding response sheet for recording answers and an honorarium as a reward for participating. The responses are recorded on the back of each honoraria check to assure that completion is directly tied to the reward. When the honorarium is cashed the cancelled check containing the respondents answers are returned to you which completes the process.

As a means of continuing this valuable dialog with your respondents and potential customers a thank you letter is returned along with any requested fulfillment for more information or product samples.

To find out how you can make Ad-Visor™ work for your brand contact:
Greg Kinch
greg_kinch@oasismarketingpartners.com
908.531.8258