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Oasis Marketing Partners is a marketing services company that provides value added, information based solutions to our pharmaceutical and biotech clients.
We believe our work must do the following:
Engage — the message must resonate with the people we are addressing
Empower — we create ways to enable people to take action
Endure — we want to establish long-lasting, profitable relationships
The key questions we ask on our way to solving your unique challenges are:
What are the priority market segments?
What strategy and tactics should be focused on these segments?
Which segments offer the greatest potential?
- Brand users
- Competitor’s users
- Category non-users
How do you integrate/link all tactics to leverage promotional synergies?
How effective are your promotions?
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By working closely with our clients, assessing thier needs as well as the needs of their professional audiences, analyzing current research, deploying our years of experience matching the most effective marketing tactics we can help you realize lasting success through the lifecycle of your brands.
Analytical Services
Oasis consultants combine superior strategic and analytical know-how with in-depth industry knowledge to help solve today’s tough marketing challenges.
We transform your marketing data into actionable business intelligence through:
Acquisition
Pre-launch Forecasting
Market Simulation
‘Best Customer’ Profiling
Prospect Segmentation
Geo-targeting (Location Intelligence)
Response Modeling (NPV, ROI)
Peer Influence Mapping
Data Mining and Visualization
Retention
Loyalty Programs and Modeling
Purchase Pattern Analysis (Market Basket)
DTC Testing
Attrition Modeling
Defection Monitoring
Risk Modeling and Decision Trees
LTV Estimates and Rebate Analysis
Resource Optimization
Growth
Exploratory Data Analysis
Customer Segmentation
Demographic, Usage, Attitudinal
Primary Research, ATU’s
Internet Research (US and International)
Sales Aid Research
Patient Adherence/Compliance Modeling
Cross-sell & Up-sell Modeling
Consumer Adherence (Survival Models)
To find out more about our services contact:
Greg Kinch
greg_kinch@oasismarketingpartners.com
908.531.8258
OR
Dave Holecek
dave_holecek@oasismarketingpartners.com
847.383.5131
© 2008 Oasis Marketing Partners Inc. All rights reserved. |
